Every year the number of cars is increasing, this trend is not only exposed to the big cities but also small settlements. This motorist takes care of his car, and then prepared to invest money in it to ensure its proper operation. And, of course, many car owners want to express their individuality, or just to decorate the car just as you want them. In this regard, the market has long existed a great variety of automobile accessories. This can be attributed to the existence and mandatory signs emergency stop and jacks, and all kinds of interior decoration, which do not have any practical use, but satisfy the aesthetic sense of the owner. But this huge list of one thing - a person who has no car, all this luxury seems a waste of money.
Auto accessories market is certainly not lacking in the proposal, this niche has long been mastered, and the players enough. Open your shop automotive products is sometimes very difficult, especially if you choose the wrong location of the point of sale.Yet to speak of impossibility or futility of this endeavor is also not necessary, people with entrepreneurial talent can in many businesses succeed. Here, in addition to searching for a good place should refer to the product mix from the competition and compare it with the list of all possible humanity invented automobile accessories. Some items may not be the closest potential competitors, and you can bet on any new product. If the client bring novelty, he will buy the usual things at once, do not go. And after more returns because the positive experience and positive emotions. However, even without any special and strange products can successfully enter the market and to build its moneymaker, the main thing - to be able to conduct business.Even though it will be difficult at first.
So, the most important point in this endeavor - place. Shop automotive products must be placed in passable areas, preferably in downtown areas or near petrol stations, service stations shops and similar establishments. Lack of nearby competitors can quickly earn the customer base and the first months of work with normal income. If the market is stiff competition, you must be an active advertising campaign, thus not only have to use outdoor advertising, and sound clips on the radio, and possibly advertising on local television. Here, the primary task - to attract the attention of a potential client, make sure that he visited retail outlets. Of course, the percentage of those who simply "stopped on the road" in the store will be high in case of a good location, but it is necessary to influence the target audience, make it purchased in his store.
As mentioned above, to keep the customer will allow a wider range than that of other vendors; if it is not there, when you open, you can make good discounts. If resources permit, the advertising agency will arrange a good store promotion using innovative ideas and creativity. Such an undertaking is very susceptible to the likelihood that competition will not give the possibility to reach even a few months. Therefore, it is best to make unwrapped SWOT-analysis to see at a glance all the difficulties in his case directly, which have to fight.
The situation varies greatly if the business is to rent a car market.In large cities, it is the main place clusters of motorists who go there often for many products at once - from a unique flavor to a simple spare parts. It would seem that competition in the auto market is even higher than in the city, but for the visitors all the shops of automotive products will be no different from other outlets. Client to find the right things to him will visit all the vendors until it finds it, and due to the huge flow of people, shoppers will visit all the shops in roughly equal measure. Of course, advertising will play a role, too beautiful signboard attract attention, but here all the marketing tricks are still slightly less effective than when using a stand-alone store.
Working on a car is unlikely to become the largest seller of automotive products, the entrance to which the crowd queue, but it has fewer risks and relative stability. Only need to immediately learn about the possibilities for accommodation in a specialized automotive market, because there may not be available for rent, and its construction is not supposed owner of the market square.
Car Accessories fundamentally different from auto parts for its versatility. Parts are only suitable to a specific model (and sometimes even only one modification) of a particular brand of car accessories can also be installed in any car. Or at least in the wide range, which saves the owner of the complex classification and orderly preparation of the catalog. Regardless of the cost, the country of manufacture, the age of the car the customer can find the things in his shop automotive products.
For the very same client, all automotive products can be divided into two categories, which must be purchased and the purchase of which is not obligatory. The first is avtomasla and lubricants: engine and gear oil, brake and coolant and power steering fluid. It must also include the jack stands, terminals and other means of assistance in an emergency. The second category includes all kinds of decorations, improvements, additional technical equipment and a nice little things like trinkets. There is a third category - conditionally mandatory, which include first aid kits, fire extinguishers, warning triangles and other products for compliance with traffic rules, but drivers persistently neglected.Seller's important to understand all this in order to accurately form their product range.
Trade-chemistry generally refers almost as a separate category, many stores are engaged only in selling it. Every driver knows about such sacred concept as "10 thousand kilometers" - the time oil change. However, this figure may vary depending on the motorist carelessness, but anyone with a car oil change sooner or later (if it is too late, I already have the engine, and ceases to be a client shop autos), and these expenses are required for it.However, there is the complexity of the specialty stores that sell oil services to replace the engine oil, the vast majority of which makes him free in case of purchase of lubricant in his outlet. This eliminates the motorist to purchase oil separately. Specialty shop autochemistry certainly has its sales of motor oil, but their level is significantly lower than if the service station did not practice such work. The rest of the lubricants and automotive fluids should also vary according to the regulations, but about which car owners sometimes forget laminating many kilometers with no planned replacement. We should also mention the cooling fluid and the windshield. But the first is inexpensive, and its sales will not be a very serious source of income, the second is altogether replaced with water in the summer.
Auto chemicals can be practiced seriously, having a huge list of oils from different manufacturers and in any price range - in this case will be customers who are really seriously cared about the work of his engine, and just those rare pour motor oil brands and certain with certain characteristics (there is a car which are sensitive to oil other than that which is written in the service booklet). In this embodiment, the development of business the main competitive advantage - the range and quality. If there is no desire or ability to engage in targeted only fuel, then a list of tradable goods can be auto-chemistry and automotive products in stores. In general, this group includes:
- Engine oil and filter them
- Transmission oils (for automatic transmission and manual transmission, they are very different)
- Coolants
- Brake fluid
- Power Steering Fluid
- Additives
- Windshield fluid
- Solvents (including distilled water)
- Fine Chemistry (thawers, grease, etc.)
Antifreeze is not a separate species - is the trade name of a cooling radiator fluid. It stands for "Technology of organic synthesis" with the added characteristic of alcohols end-ol. By antifreeze and antifreeze is often understood at all.
As for the other automotive products, they delivered the nomenclature is highly dependent on consumer preferences. The list can be quite large and divided into separate blocks. There are products that must be in store automotive goods, and some occur only because there demand. Good help deal conducted by after the first months of the ABC or FMR-analysis, which is based on sales will understand, on what positions should focus. The shop is better to divide into sections, each of which will be products of the same type - it is convenient not only for buyers but also for the seller, who will know exactly where that is.
The room should be large enough, and besides retail space have a warehouse, because to put on shop windows all products unlikely.For example, if you intend to trade only car care, that will be enough, and 20 m 2 , but a full-fledged car accessories shop need to have at least 50 m 2 . You can turn around and in small areas, but it would be inconvenient to the customer, and the range is not out to make big. It should also pay attention to the fact that the box office should be very inexpensive things like trinkets or batteries, the customer may not think about buying such goods until utknёtsya them. As departments distribute accessories you can:
- Automotive
- Glass cleaners
- Autoshampooes
- Polishing
- Detergents for car washing
- Protective sprays
- Waxes
- Cleaners and gels for cleaning interior
- Napkins
- Flavours
- Brushes for cleaning
- Wiper blades ("wipers")
- Safety Devices
- Jacks
- First-aid kits
- Adapters and children's car seats
- Tools
- Warning triangle
- Fire extinguishers
- Seat belts
- Reflective elements
- Cables
- Electric equipment
- Car Antenna
- Chargers and splitters Cigarette Lighter
- Fans in the car
- Batteries
- All kinds of Lamps
- Fuses
- Terminals
- Flashlights
- Beeps
- Parking radars
- Equipment
- DVRs
- GPS-navigators
- Registrars
- Breathalyzer
- Receivers
- Vacuum cleaners
- Accessories
- Charms
- Fenders
- The steering wheel and braid them
- Moldings and trim
- Wheel caps
- The armrests
- Frame rates
- Anthers gearbox
- Antistatic
- Coasters
- Hangers and curtains
- "Cilia" in the headlights
- Tint film
- Covers
At its core products is a completely different purpose and a different price segment. The most expensive is the department of electrical engineering and, in the margin it will hardly be more than 15%. But the rest of the little things, most often snapping cheat can reach 100%, but its pricing policy should be carried out with an eye on the competition. Indeed, in the case of purchase of the DVR, for example, the customer probably will travel several vendors to choose the best value for money. It should also be noted that the products can be much more if you buy some items on the common model. A good example - deflectors, which are an accessory, not a necessary detail, but they are made for each model, they are not universal for any car. The same list shows the products that will be purchased by a person, regardless of make and model of his car. But we should also pay attention to the fact that some of the accessories are many varieties and still are specially selected by a car. Example: The battery, which must not only be suitable for charging capacity but also in size.
To work in a small shop can be an entrepreneur himself, special knowledge is required to examine only the automotive chemicals have to be able to tell customers need it. All of this information is in the relevant documentation and literature, so it's best to spend some time, but in the end provide good service to consultation. If the shop is large enough and split by department, you can think about hiring another two people in helpers.
All other expenditure is better to shift to outsourcing, the presence of your accountant will cost 4-5 times more than the transfer of accounts to conduct third-party companies. The seller also must have a good understanding of the peculiarities of all the goods, but almost any motorist with the experience in itself is a good consultant.Difficulties with recruitment should not be, because the work is not complicated and does not require special education.
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