Creating a Marketing Plan

Making high-quality marketing plan - this is not a matter of one day. Ideally, it will take several days, in some cases, the necessary studies and discussions will last several weeks. 
It all depends on such factors as the size of the target market and the uniqueness of the product being promoted.

1. Begin with the end ... or rather to summarize. Your plan must be brief, concise and vivid summary. Be sure to read it aloud, if it takes you more than 10 seconds - it needs to be simplified! The summary will be placed at the beginning of the marketing plan, as if urging the reader to reading more versions.

2. Introduction. This section contains information on the company's products, the description of the goods or services. In addition, add the indicators that you want to achieve in relation to each item, for example, the planned sales volumes. Indicators should be as realistic and easily achievable.

3. Analysis of the situation. It includes information about the market in general and in particular customer base. This item consists of several sections:

- Analysis of the company's (long-term and short-term goals, company culture, strengths and weaknesses, equity market presence), 
- analysis of the clients (the size of the target audience, the image of a potential customer that is a core value in your product to the customer), 
- analysis of competitors ( the size of the competitors and their market position, strengths and weaknesses), 
- analysis of partners (individuals and companies that have a significant impact on your business, subsidiaries), 
- analysis of environmental situation (political environment, the rule of law, socio-economic factors, affecting this type of business, technological developments), 
- SWOT-analysis.

4. Market segmentation. Each market is characterized by a certain segmentation. A proper understanding of the division of the market is extremely important for the "cooking" the right marketing mix. The segments must be measurable and characterized by predictable and uniform profit. Information about these can be represented in the following form:

- Determination of the segment 
- a description, 
- the percentage of total sales, 
- the expectations and needs of the segment, 
- the intended use of the participants of the segment acquired segment 
- the most effective advertising 
- the price sensitivity.

5. Justification of the choice of a particular marketing strategy. Why did you choose the sort of way? Why do you think that is the best option for the near future?

When you need to paint the four key aspects of each position promoted by: 
- a product (brand, quality, production volume, guarantee, especially the packaging or transport), 
- the price (list price, discounts, payment methods, credit terms), 
- dissemination (distribution channels , the main selling point, logistics), 
- promotion (types of advertising, public relations, advertising budgets, projected results).

6. Short-term and long-term forecasts. This section should include projections of revenues and expenses, break-even analysis of your business, etc.

7. Conclusion. This is an expanded version of your resume. You must address all the specific numbers (planned expenditures, revenues, profits).